What Every Great Brand Needs to Stand Out and Sell

BRAND STRATEGY + POSITIONING

STORYSELLING + MESSAGING

Brand Strategy + Positioning

Build a brand with a unique and captivating story.

Your brand is more than just a clever name and a cool logo. It’s your essence, your unique vibe, and it should be your North Star.

At Hot Type, we excel at nailing this foundational work. We help businesses define their identity, pinpoint their target audiences and discover their authentic voices. This allows them to consistently shine and connect emotionally at every touchpoint.

We can collaborate with your design team or external creative agency to ensure your visual identity perfectly aligns with the brand positioning we create.

VOICE OF THE CUSTOMER

COMPETITIVE INSIGHTS

BRAND STRATEGY & FRAMEWORK

BRAND GUIDELINES

INDUSTRY RESEARCH

AUDIENCE PERSONAS

“A foolish brand makes itself the hero. A smart brand makes its customer the hero.”

GABRIELLE HART
CEO at Hot Type

Storyselling & Messaging

Move the needle with the right messaging.

What you say and how you say it matters. At Hot Type, we don’t just tell your brand story — we sell it, crafting copy that hits home with your audience and boosts your bottom line.

Partnering with your marketing and design teams, our copywriters create conceptual campaigns rooted in compelling content.

  • We help you define or refine your brand — and make customers fall head over heels for it.

    • Brand naming

    • Brand guidelines + brand book copy

    • Investor deck copy

    • Website copy

    • Brand marketing campaigns

    • Onsite activation copy

  • We help launch new products with clarity and momentum — and refresh flagship offerings so their core benefits shine.

    • Product naming, positioning and go-to-market strategy

    • Landing page copy

    • Paid advertising campaigns

    • Paid and organic social content

    • Scripts for videos, radio and TV + voiceover casting and direction

    • Product packaging copy

  • We help customers understand what makes you different — and guide them through the experience with clarity and ease.

    • Website, landing page and app copy

    • User testing for copy and UX optimization

  • We help you cut through the noise and keep customers coming back with smart, creative messaging that performs.

    • Paid + organic search marketing and SEO website copy

    • Ad copy for digital, print, OOH, video, TV + radio

    • Paid + organic social content

    • Direct-response campaigns

    • SMS, email and direct mail

  • Whether you’re selling to businesses or consumers, we create content that connects — aligning teams, generating leads and lifting sales.

    • Pitch decks and one-sheets

    • Sizzle reels and video scripts

    • Copy for event collateral and signage

    • Ecommerce and point-of-sale messaging

  • We create smart, strategic content around industry trends and challenges — positioning you as a go-to voice in your space.

    It attracts prospects and press, improves SEO and drives more qualified organic traffic to your website.

    • Content marketing strategy

    • Blogs and long-form articles

    • Best practices + playbooks

    • Surveys + studies

    • White papers + reports

    • Press releases + media kits

Need our expertise?

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